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Don’t be the first to tell yourself no. Let the world tell you no first.

Don’t be the first to tell yourself no. Let the world tell you no first.

Farnam Street
January 05, 2026

In partnership with

Welcome to the first week of 2026.

🔥 1. “Don’t be the first to tell yourself no. Let the world tell you no first.”

_{credit: James Clear | “The one thing everyone gets wrong” podcast}

1. “You cannot outwork the person working on a better thing.”
2. “The cost of good habits is in the present. The cost of bad habits is in the future.”
3. Intensity makes for a good story. Consistency makes for good results.
4. “Don’t be the first to tell yourself no. Let the world tell you no first.”
5. “If you’re not outthinking them, you’re not outworking them.”

P.S Ready to say yes to the person you want to become with your daily habits? CoAccountable is offering you a free habit tracker. It comes with a video guide on how to use it + a ChatGPT prompt that helps you distil your main goals into microhabits that you can track.

🔥 2. “The greatest focus hack”

^_credit^{_{: Dan Koe}}

The greatest focus hack is to know what you're working on, why you're working on it, when it needs to be done, and how exactly to get it done.

Quick question

Will you benefit from an acountability community?

What’s trending?

Evernest

Evernest is a tech-enabled property management platform that handles the day-to-day operational burden of managing residential properties. They charge around 8 -10% of rent, and manage tenant communication, maintenance, rent collection, and financial reporting so that owning a rental property is more like a passive investment and less like a burden.

The company raised $15M in new funding at the same time. Revenue has increased by 429% over the last 3 years.

At the moment, they operate only in Germany, US and Spain.

How I would leverage this trend to make money in 2026

1. Build or back niche property management platforms
The next wave won’t be one-size-fits-all. The opportunity is in niche platforms for specific landlord types (e.g accidental landlords, out-of-state owners, or small portfolios of 1 to 5 properties). In 2026, I’d focus on services that feel like “property ownership without the admin,” even if they charge a premium.

2. Replicate the model in new markets
The term “property management” has high search volume in Brazil, Canada, Australia. Repairs, maintenance coordination, compliance, and reporting are where landlords feel the most pain. I’d look to build or invest in services that standardize and automate these areas, especially maintenance marketplaces, predictive repair tools, and bundled compliance services. Anything that reduces surprise costs or time spent will win.

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